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Green initiatives led by business entities

WasteServ is committed towards establishing and maintaining an innovative waste management infrastructure which also protects the environment and society. The Company is also the national promoter of waste management education in Malta. Speaking about the Company’s purpose, WasteServ Chief Executive Officer, Tonio Montebello said that “WasterServ is also responsible for the management of municipal waste and recycling methods. We manage waste by maximising the extraction of good quality recyclable materials and by generating renewable energy as part of our sustainable contribution to the Maltese Islands.”

Mr Montebello added that “we are also responsible for the organization, supervision and control of the provision of major waste management facilities and related services throughout the Maltese Islands. WasteServ also develops sites and facilities in accordance to local and international legislation, in order to ensure sustainable waste management.”

WasteServ’s educational commitment is ongoing and involves all strata of society including children, adults and businesses. In doing so the organization regularly participates in international waste education initiatives such as, The European Week for Waste Reduction (EWWR), which is the biggest gathering of awareness raising actions about waste prevention in Europe. This year’s edition of this pan-European campaign will be held between 21st and 29th November with the theme, Dematerialisation.

Speaking about this year’s theme Mr Montebello explained that “the theme for this year’s EWWR, ‘Dematerialisation’ is in line with our commitment do more with less. Our aim is to use less or no material to deliver the same level of functionality to the user. We need to provide the public with more information on which products have the least impact on the environment.”
Whilst encouraging Maltese and international companies based in Malta to join in this initiative and build on the success of last year’s campaign, Mr Montebello, said that “Throughout this week we aim to mobilise as many people as possible to implement awareness raising actions on waste reduction, product reuse and materials recycling. As in previous years, schools, public authorities, private companies, civil society as well as citizens will be encouraged to participate.”
Over the years, the local European Week for Waste Reduction has continued to gain popularity. Last year a host of Maltese and international companies based in Malta took part in this panEuropean initiative. These companies included Bank of Valletta, ST Microelectronic, Le Meridien Hotel & Spa, Middlesea Insurance, FTIAS, Malta Freeport Terminals, MPS Marketing, The Bakery Shop, AQR Group, Konnekt Capital Business Centre and V.G.Tiles Co Ltd amongst others.
The projects hosted by these companies were extremely varied and innovative which included recycling of used toners, collection of vegetation waste, creation of a herbal garden using plastic bottles, clean-up activities, talks on waste management, separation of organic waste, reduction of construction waste and reuse of old items and furniture amongst others.

Mr Montebello concluded that “adopting green policies is a noble cause as it helps safeguard our environment for tomorrow’s generation. We encourage the public as well as businesses to deploy waste management procedures consisting of prevention, minimization, reuse, recycling and energy recovery and only as a last resort disposal, as part of their everyday strategies to reduce waste. Just as we do not inherit the earth from our ancestors, but borrow it from our children, the notion of waste as a precious resource has never been so true.

Last modified onSaturday, 23 May 2015 17:31

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