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Mark Debono

Mark Debono

Mark Debono, who practices Martial Arts, has a Bachelor’s degree in Communication and Psychology from the University of Malta and is Director of the internet marketing firm Systemato. Mark is a seasoned online marketing consultant, consultant copywriter and freelance writer with a penchant for technology, the internet, blogging, copywriting and faultless grammar

On why Good Writing is the New Boxing

Effective writing, as an art, remains elusive to many. It is central to a plot, argument or sales pitch. Writing is more ubiquitous than ever these days, with the written word dominating the Internet. So what is it that makes good writing, good? Those who are keen to learn the basics are willing to invest in acquiring the skills needed to grab the attention of readers. Analogies such as ‘content is king’ have been put forward to simplify the process, yet results still vary.

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